* SECRET #6: THE ATTRACTIVE CHARACTER
  - Attracting women is very similar to attracting customers and making sales
  - Entrepreneurs need to create an attractive character
** There are three components to creating an Attractive Character:
*** Elements
**** THE FOUR ELEMENTS OF THE ATTRACTIVE CHARACTER
***** Backstory
      - You share your backstory because you want people to see where you came from
      - If they can relate to where you came from, they will want to follow you to where you are now
      - If they dont see the backstory, potential customers won't follow you or listen to you.
      - Your story has provided a hook
      - You can then lay out the path, and they will want to follow that path
      - The key is that the backstory has to relate to the product you're selling somehow
      -- If you're selling a weight-loss product, you want to talk about a weight loss backstory
      -- If you're selling investing advice, you want a financial backstory
      - You can use someone elses backstory
      -- Students
      -- Case studies
      -- Successful clients
***** Attractive Characters Speak in Parables
      - Parables are little stories, easy to remember, that illustrate a relevant point
      - A parable is a story about something that happened in your Attractive Characters life
      - Use parables to teach the core principles that you want and need your customers to understand
      - You can draw parables from your life, and even others
***** Attractive Characters Harness the Power of Polarity
      - Instead of trying to appease everyone and reaching no one, attractive characters are typically very polarizing
      - They share their opinions on hard matters, and they stick to their guns, no matter how many people disagree with them
      - They split the audience into three camps: those who agree with them, those who are neutral and those who will disagree with them
      - As you create that polarization, it will create die hard fans who will follow what you say, and buy from you over and over again.
*** Identity
**** THE FOUR TYPES OF IDENTITIES OF AN ATTRACTIVE CHARACTER
     /Your Attractive Character will typically take on one of these four types of identities. When you get your identity together, it's going to shape how you communicate and in
     teract with your audience/
***** The Leader
      - Goal is to lead their audience from one place to another
	Most leaders have a similar backstory to that of their audience and likely know the hurdles and pitfalls the audience members will likely face on the journey to get ulti
	mate results.
      - Usually the desired result has already been achieved by the leader, and his audience has come looking for help along that same path
***** The Adventurer or Crusader
      - The adventurer is usually someone who is very curious, but doesn't have all of the answers. So he sets out on a journey to discover the ultimate truth.
      - He brings back treasures from his journey and shares them with his audience
      - His audience is simiilar to the leader, but instead of leading his audience on a journey to find the result, he is more likely to bring back the answers to give them
***** The Reporter or Evangelist
      - This identity is often one that people use when they have not yet blazed a trail to share with an audience, but have a desire to
      - They put on the hat of the reporter or evangelist and go out to discover the truth
      - Typically, those who use this identity interview dozens, hundereds, or even thousands of people and share those interviews and all they've learned along the way, with their audience
      - Becoming a reporter is a great way to start a business in a niche you don't know much about
***** The Reluctant Hero
      - The humble hero who doesn't really want the spotlight or any fuss made over his discoveries. But he knows the info or secrets he has are so important that he must overcome his shyness and share them with the world

*** Storylines
    - testing the sync

